It takes years to build, seconds to break, and forever to repair.
People do a deal with you because they trust you.
People buy from you because they trust the things that you are selling will give them value.
As long as you are dealing with human, it all comes back to one thing – trust.
That was the one word that Mr Azman, one of the partners of KPMG told me during our dinner at Cotes Brasserie recently.